Om merlin

Founded in 1995, Proshop now employs 350+ people and ships around 4 million packages annually to 8 countries.
We focus on electronics and products that make life easier and more enjoyable. Starting with films, games, and computers, we now offer everything from gaming and beauty to garden tools, toys, and pet supplies.

Our goal is to be the preferred online retailer.
“We are passionate and professional merchants delivering world-class products and service, fast delivery, and access to a wide assortment at attractive prices.”

We focus on:
• Competitive prices
• Secure online shopping
• Wide selection of trusted brands
• Fast and reliable delivery – often same day
• Personal customer service

Proshop is an entrepreneurial success story.
In the mid-90s, four students sold electronics from a basement. For the first two years, they earned no salary. One of them, Poul Thyregod, is now CEO and owner.
Despite a modest start, the business grew quickly. Today, Proshop operates in Denmark, Sweden, Norway, Finland, Germany, Austria, the Netherlands, and Poland.

1995 – Founded in Aarhus, Denmark
1996 – Among Denmark’s first webshops
1999 – Poul Thyregod becomes sole owner
2005 – Fully online business
2008 – Acquires SHG, Merlin, PRC Data
2010 – Expands to Sweden; acquires Midtdata, Getmore
2011 – Launches in Norway
2013 – Launches happii.dk
2015 – Launches in Germany
2017 – Launches in Finland and Austria; first automated warehouse
2018 – Launches in Poland
2020 – New 16,500 m² warehouse
2021 – Launches in the Netherlands
2024 – Wolt partnership for fast delivery
2024 – Warehouse expanded to 2,200 orders/hour

We ship 4 million packages yearly across 8 countries. Inventory is stored in a high-bay warehouse with 145,000 bins stacked up to 8 meters.
Our 16,300 m² fully automated warehouse with 140 robots and automated packing systems ensures fast handling while reducing packaging and transport.

8 countries
250,000+ products across 600 categories
~4 million packages annually
16,300 m² warehouse
8-meter-high robot storage
140 robots, 2 automated packing systems
350 employees
Revenue above DKK 4 billion (2025)
Peak sales: Black Friday and Christmas (up to +60%)

This initiative supports people outside the labor market by helping them find employment and build skills.
In cooperation with job centers, 10% of employees are hired under special conditions. The initiative received the Cabi CSR People Prize in 2022.

We handle complex solutions and bulk orders for laptops, desktops, monitors, printers, phones, networks, servers, etc.